What's in, what's new
> 13.02.2012
LAUDA Focusing its 2012 Trade Fair Participation on the ACHEMA
> 20.12.2011
Constant temperature equipment specialist LAUDA builds new logistics center
> 04.11.2011
LAUDA at the P-MEC Europe in Frankfurt
> 29.09.2011
Dr. Gerhard Wobser’s Commitment Honored with the German Federal Cross of Merit
> 14.09.2011
LAUDA and the Martin-Schleyer High School Sign a Cooperation Agreement
> 16.05.2011
Trade fair appearance of LAUDA displayed in "Jahrbuch der Werbung 2011"
(Advertisement Yearbook 2011)
> 03.05.2011
LAUDA opens Demonstration and Service Center for Measuring instruments in Beijing, China
> 04.04.2011
"Fascinating universe. A journey through space and time"
> 28.01.2011
LAUDA buys a Spanish manufacturer of industrial circulation chillers
> 24.01.2011
100th Birthday of Company Founder Dr Rudolf Wobser
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Trade fair appearance of LAUDA displayed in "Jahrbuch der Werbung 2011"
(Advertisement Yearbook 2011)
LAUDA fair stand at the Analytica 2010
As an internationally active and globally successful company being represented at distinguished trade fairs with an international audience has been very important to LAUDA since the company's founding. In times of virtual communication especially, direct interaction with customers and the opportunity to showcase products take particularly high priority. And much like the high-quality measuring and thermostat equipment and systems, LAUDA aims to be No. 1 worldwide for setting benchmarks when it comes to trade fair stands as well.
Since 2004, LAUDA has been able to rely on the creative support of the advertising agency, Fischer & Friends for all its advertising and communication needs. The most recent success of this intensive collaboration was the re-designed trade fair stand, which attracted a lot of attention from 23-26 March 2010 at the Analytica in Munich.
The shadow of a 20-foot tall shining black tower casts itself over the stand, which is itself over 1000 square feet in size. The top half of the tower shows the values, qualities and services which distinguish LAUDA from the rest. Below and in the free-standing black displays, the product innovations are elegantly showcased. Above, yellow speech bubbles hang down, in which sample customer wishes can be read. They stand for the main idea of the trade fair "Solutions by LAUDA. Inspired by You.". With this principle philosophy, LAUDA shows itself to be a company that listens closely to its customers and one which converts their ideas into practical and efficient devices and applications.
Fischer & Friends: Stephan Trinkl and Michael Fischer
Alongside the Analytica, this appearance at the ForumLabo in Paris and the K in Düsseldorf was deemed to be a real highlight. And now, the tradeshow concept has received a further endorsement: The stand was included in this year's German "Jahrbuch der Werbung", which was published on March 11, 2011 by Econ Verlag. With around 500 campaigns each year, it is one of the media and communications industry benchmarks, whose excellent articles take a comprehensive look at the advertising landscape in Germany, Austria and Switzerland. The articles are chosen by an independent jury, among them editors of well-known trade journals from the areas of advertising and marketing as well as economics journalists. You can find out more about the Jahrbuch der Werbung and its online publication at www.jdw.de
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